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( Case · Education · 2024 )
Course-led site + Reels strategy that scaled enrollments 3×.
( The brief )
An Indonesian language school for expats needing a digital presence that matched the warmth and rigor of their in-person teaching.
Outcomes
( Challenge )
Word-of-mouth driven growth was capped. Online enrollment was less than 10% of total — a digital funnel had to be built from scratch.
( Approach )