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( Case · Recruitment · 2024 )
Multi-channel launch campaign across Meta + Google with 4.2× ROAS.
( The brief )
JobStreet's new fast-hiring product launch needed creative volume and paid media muscle to break through in the Indonesian recruitment market.
Outcomes
( Challenge )
A new product in a category JobStreet wasn't known for. Internal teams could not produce the creative volume needed for an aggressive media test.
( Approach )
Their team thinks like operators, not just an agency. Strategy first, beautiful execution second.