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( Case · Healthcare · 2024 )
New site + lead funnel cut cost per appointment by 38%.
( The brief )
A family dental clinic targeting both expat and local audiences. Existing site was hard to book on; ads were running but with no clear funnel.
Outcomes
( Challenge )
Mixed audience (English-speaking expats + Indonesian families) with very different intent signals. The previous funnel converted at 1.1%.
( Approach )